Client Overview

AleSmith is a globally-distributed craft brewery looking to build brand awareness and increase customer engagement through authentic storytelling.

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Challenge

Despite having a strong product, AleSmith struggled to differentiate itself in a crowded market. Traditional ads weren’t resonating with the emerging gen z audience, and the pandemic changed the way that craft beer was being consumed in the market.

Solution

We developed a branded content campaign focused on lifestyle product storytelling including:

• Content strategies for each internal brand

• Short-form video content to drive key social metrics

• Varied lifestyle content for versatile brand positioning

  
  

Results

💬 1200% Increase in Video Engagement — Likes, comments, and shares

📈 7000 Organic Followers — 119k > 126k on Instagram

🛒 4.16x Web Traffic — More traffic means more fun

Key Takeaways

• Authentic storytelling wins. Engaging, lifestyle-driven content resonated with Gen Z, driving massive engagement.

• Short-form video works. A 1200% boost in engagement proved its power in driving interactions.

• Organic growth fuels loyalty. Strategic content added 7,000 new followers, strengthening community ties.

• More traffic, more opportunities. A 4.16x increase in web traffic boosted brand visibility and conversions.

The right content doesn’t just tell a story—it builds a brand.

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