Atlys faced stiff competition on top keywords from international traffic sources, meaning that SEO efforts would need to include multiple languages. Their team was spread thin with platform development, but they needed traffic to unlock additional funding.

Despite having a strong product, AleSmith struggled to differentiate itself in a crowded market. Traditional ads weren’t resonating with the emerging gen z audience, and the pandemic changed the way that craft beer was being consumed in the market.

SFRI was up against a nearly impossible deadline: A clinical trial set to start in less than 20 days still had zero out of the required 25 patients recruited. They had exhausted patient referrals, their research coordinators were maxed out, and they needed a solution fast.