Client Overview
Client Overview
AleSmith is a globally-distributed brewery looking to build brand awareness and boost engagement through authentic storytelling.
How Content Strategy Moved the Needle for AleSmith
To help AleSmith stand out in a shifting market, we launched a branded content campaign blending storytelling with short-form video. By crafting lifestyle-driven content tailored to Gen Z, we amplified engagement, expanded their community, and drove a surge in web traffic—proving that the right content strategy fuels real business growth.
Challenge
Despite having a strong product, AleSmith struggled to differentiate itself in a crowded market. Traditional ads weren’t resonating with the emerging gen z audience, and the pandemic changed the way that craft beer was being consumed in the market.
Solution
We developed a branded content campaign focused on lifestyle product storytelling including:
Content strategies for each internal brand
Short-form video content to drive key social metrics
Varied lifestyle content for versatile brand positioning
Results
1200% Increase in Video Engagement
Likes, comments, and shares
7000 Organic Followers
119k > 126k on Instagram
4.16x Web Traffic
2067 > 8600 monthly visitors
Key Takeaways
Authentic storytelling wins. Engaging, lifestyle-driven content resonated with Gen Z, driving massive engagement.
Short-form video works. A 1200% boost in engagement proved its power in driving interactions.
Organic growth fuels loyalty. Strategic content added 7,000 new followers, strengthening community ties.
More traffic, more opportunities. A 4.16x increase in web traffic boosted brand visibility and conversions.
The right content doesn’t just tell a story—it builds a brand.