Client Overview
Client Overview
SFRI is a leading research institution looking to increase patient enrollment in their clinical trials through targeted digital marketing.
How PPC Ads Recruited 26 Patients For SFRI in 20 Days
With less than 20 days to recruit 25 patients for a critical clinical trial, SFRI needed a fast, effective solution. We launched a targeted digital ad campaign paired with an optimized landing page to drive qualified leads. The result? A fully enrolled study in record time, proving that strategic marketing can accelerate patient recruitment when it matters most.
Challenge
SFRI was up against a nearly impossible deadline: A clinical trial set to start in less than 20 days still had zero out of the required 25 patients recruited. They had exhausted patient referrals, their research coordinators were maxed out, and they needed a solution fast.
Solution
We developed a cohesive ad campaign with a dedicated recruiting landing page and advanced targeting:
Ad placements on Meta with audience targeting
Search ad placements on Google for target keywords
Branded landing page for direct conversions
Results
1,276 Landing Page Views
1276 potential patients went to the landing page in 20 days
9.4% Conversion Rate, 120 qualified leads
The page converted 9.4% of all visitors, 3x higher than the healthcare industry average
21.6% Patient Enrollment
From 120 qualified leads, 26 patients enrolled
Key Takeaways
Rapid Recruitment Delivers Results
In just 20 days, we turned zero recruits into a fully enrolled clinical trial.
Targeted Ads Drive High-Quality Leads
Meta and Google campaigns brought 1,276 potential patients to the landing page.
Optimized Pages Convert Better
A 9.4% conversion rate, nearly 3x the industry average, maximized patient sign-ups.
Precision marketing isn’t just about reach—it’s about results.